If you want to expand your business by partnering with someone to sell your products or services in another location, you’d want that person to represent you appropriately and abide by your practices, right? In short, you’d want your partner to uphold your brand.
Forget True Detective. A noir-ish saga is unfolding in the advertising world, complete with favoritism, kickbacks, and shady deals. Who wants the movie rights?
A new report from the Association of National Advertisers (ANA), which represents many of the largest advertisers, found...Read More