As we celebrate our sixth year of blogging, you might think we’ve covered it all. Surely we’ve hit on every postal topic and angle there is, right? Well apparently not. We have a backlog of issues we want to share and people keep giving us excellent insights and feedback.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More