Wow, how time flies. Five years ago we launched our first blog as a way to engage stakeholders and solicit input on important postal topics. We haven’t stopped blogging since – 282 and counting (and more than 670,000 views!). A lot has changed in that 5 years – not necessarily for the U.S. Postal Service but in the social media realm.
On July 26, 1775, all you needed to deliver the mail was a strong back and a fast horse. In 2013, the tools required to move 40 percent of the world’s mail sound more at home in science fiction. Robots, supercomputers, 23 petabytes of digital storage (that’s 24,117,248 Gigabytes), and one of the world’s largest computer networks help deliver letters and parcels across the globe. Like any organization of its size and profile, the Postal Service regularly sees malicious activity directed at its network.
The Postal Service faced its own fiscal cliff in 2012 while the larger mailing industry continued to press for reform and innovation. But don’t count mail out just yet. A strong election season reminded many Americans that mail still matters, even in the digital age. And in Europe, one postal operator didn’t let 500 years of history stand in the way of reinventing itself.