“If you see something, say something.” You’ve probably heard that directive piped through a train station or other public places, encouraging people to report suspicious activities. At the OIG, we make it easy to say something if you see something.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More