Worksharing – U.S. Postal Service program of reduced postage rates to mailers that take on mail preparation or distribution tasks it would otherwise have to do – was once an innovative idea; but it is now the norm in postal operations. Indeed, 85 percent of the market-dominant mail volume the Postal Service processes is workshared mail. Mailers perform everything from applying barcodes to entering mail closer to the destination in return for lower rates.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More