What if the U.S. Postal Service tapped the vast array of available digital information technologies to enhance sales, operations, and new business development? The possibilities, it would seem, while not endless, are fairly extensive.
Wouldn’t it be nice to receive only the advertising mail that interests you? Information about products and services you like or want to learn about, and nothing else? And wouldn’t it be nice for advertisers to know more about what recipients think about their ads? Is an offer appealing, but the timing is not right, or is a recipient completely uninterested?
Today’s consumers are a demanding bunch – expecting to get what they want precisely when and where they want it.
These changing expectations are putting the pressure on both brick and mortar retailers as well as online retailers. Pressure grows to deliver goods faster, cheaper, and with more flexibility. Now, customers expect free shipping and overnight delivery or, in some cities, same-day delivery.
It seems same-day delivery might not be fast enough for some. Amazon.com is toying with the idea of delivering packages within 30 minutes – via drone.
The world may be getting smaller, but cities are getting bigger. More than 80 percent of the country’s population lives in urban areas, according to U.S. Census Bureau data.
Fortunately, cities are getting smarter too. Using technology, data, and analytics, cities can implement “smart”...
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Mail collection boxes are practically as American as apple pie. They also seem to be disappearing as quickly as mom’s homemade apple pie.
Nationally, the number of collection boxes declined by more than 12,000 in the past 5 years. Some customers have complained the U.S. Postal Service...
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Neither the Internet nor smartphones can hold advertising mail down. Even with digital advertising growing at a rapid pace over the past 20 years, advertising mail has kept its same share of the market — around 10 to 12 percent.
What’s advertising mail’s secret?
Well, besides the...
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We are conducting an audit to verify the accuracy of clerk and mail handler costs attributed to products and services. The Postal Service categorizes all costs as either attributable costs, which are directly or indirectly related to products, or institutional costs, which are not related to...
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The U.S. Postal Service uses highway contracts routes (HCRs) to transport mail between plants, post offices, or other designated points where mail is received or dispatched. HCRs are contracts with independent drivers to travel specified routes. Postal Service policy states HCRs must be surveyed...
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The Mobile Delivery Device (MDD) is the latest handheld device to be used by Postal Service carriers to track package activities in real time. The MDDs access a wireless network for real-time tracking, thereby creating package visibility that is essential for the Postal Service to maintain and...
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