If you are even remotely digitally hip, you probably know that “big data” is a hot topic. But it is far from a mere fad. Big data — which refers to large, complex datasets combined with sophisticated, powerful analytics — has definitely been having a big impact on not just scientific research capabilities, but commercial activity as well. Amazon, Walmart, and eBay are just a few businesses using big data to better target products and services to consumers.
How many times have you checked your Facebook page today? Twitter? Or maybe you’re an Instagram person. Social media is a big part of many people’s lives, and it’s also becoming a common way for customers to contact the U.S. Postal Service.
Customers might use Facebook, Twitter, or...Read More