If you’re like most people – say, the 64 percent of American adults who own at least one smartphone, according to Pew Research – you probably do a fair amount of online browsing wherever you happen to be. Increasingly, mobile is not just an extension of the web experience but rather the focal point of it: All signs point to mobile driving e-commerce’s future growth.
Way back in 2009, the U.S. Postal Service developed USPS Mobile, an app that allows consumers to find the nearest Post Office, schedule a pick-up, put their mail on hold, or track packages. USPS Mobile is comparable to apps developed by Postal Service competitors, but a new white paper we’ve just released has found that the time is ripe for the Postal Service to “catapult its mobile offerings from functional to fantastic.”
Working with a digital-mobile strategy expert and a marketing analysis firm, we identified five ways to enhance USPS Mobile and five new apps. These 10 ideas could help the Postal Service attract customers, generate revenue, and improve customer service.
For instance, USPS Mobile could include more package services, or a way to determine how long the lines are at your local Post Office, so you can plan accordingly. And new apps could provide capabilities for scanning packages, paying postage at home, requesting money orders, accessing passport services, and more.
The imperative of a mobile first strategy and the details about potential new USPS Mobile features and apps are explained in our paper, Mobile Opportunities: Smart Services for Connected Consumers.
Meanwhile, we’d like to know: Do you use USPS Mobile? What additional or new postal features or apps would you like to have?