Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.
You have likely heard the term “big data” frequently these days. From health care to marketing to law enforcement techniques, data analytics are driving decisions and improving outcomes.
At the OIG, data analytics — which include data mining, risk assessments, and predictive analytics —...Read More