Thinking Outside The Envelope

A leading book on business strategy and innovation claims, “through innovation, business organizations can change the world.”
A 2010 study on global postal innovation by Capgemini states “there is a general tendency among all postal operators to diversify by investments outside their core business (mail, parcel),” especially into the logistics and financial services areas. Among European operators, Poste Italiane, Swiss Post, Deutsche Post DHL (Germany), and Austrian Post, in particular, have increased their share of non-core business.

 

Postcodes and Geocodes – Changing the Address System?

Traditional addressing systems rely on subjective identifiers like street names and business or residence numbers. These addressing systems have generally offered the U.S. and many foreign postal services an effective means to identify pickup and delivery locations. However, recent technological innovations related to digital mapping have led some to consider the adoption of an addressing system based on geocodes.

 

Social Media – What’s in it for the Postal Service?

With mail volume decreasing, the U.S. Postal Service is coming up with new ways to reach out to potential customers. As one of the latest and most effective trends in customer outreach, more and more businesses are embracing social media outlets to engage the public. Presently, the Postal Service has a Facebook page and a Twitter account, but is the agency using them effectively?

 

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