An Address of One’s Own

More than half of people on this planet do not have an address, according to a Universal Postal Union (UPU) report. Without an official address, they have difficulty applying for government services, social benefits, or, in some cases, even obtaining a train pass. They cannot open bank accounts and may not be able to get health care.

 

An Uber Good Idea?

You know you’ve made it when your company name becomes a verb. That’s where Uber is right now – as in, I’m going to Uber over – following in the footsteps of other companies-as-verbs, such as FedEx and Xerox.

Uber, the technology company that matches car service to rider, has successfully disrupted the entrenched taxi industry. And now pundits are wondering what might be next for the successful upstart. Recent news articles in Marketwatch and Forbes say it could be the package delivery industry.

 

It’s the Thought that Counts

Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.

 

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