Traditional addressing systems rely on subjective identifiers like street names and business or residence numbers. These addressing systems have generally offered the U.S. and many foreign postal services an effective means to identify pickup and delivery locations. However, recent technological innovations related to digital mapping have led some to consider the adoption of an addressing system based on geocodes.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More