Even with smartphones, high-speed Internet, and other modern technologies, Americans spend an inordinate amount of time running errands. Interacting and conducting business with our government is no exception. It can be time-consuming. Wouldn’t it be great to use the local Post Office as a one-stop center for doing business with government? Or, what if the U.S. Postal Service had a digital platform to access government services or information online?
This holiday season many of us will find ourselves rushing from one errand to the next, often visiting a variety of stores to accomplish all of our tasks. Wouldn’t “one-stop shopping” be easier? Wouldn’t it be nice to get everything from shopping to wrapping to shipping taken care of in a single trip? Locations offering a multitude of services potentially increase foot traffic because of the convenience they offer. They also create opportunities for the company to sell more products and services to its customers.
Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called it a low point in the commercialization of sports. But today, the number of arenas and ballparks not named after a corporate sponsor is small. For revenue-seeking team owners, it is just too hard to pass up the money that comes with selling your stadiums’ name. Strategy, business development and marketing all play huge factors in naming-rights deals, with top prices for these deals reaching about half a billion dollars, according to Sports Business Journal.