Though there has been a steady decline of customers’ usage of First-Class Mail™ over the last decade, writing and sending letters through the U.S. mail used to be very popular ways of letting someone know you cared. For example, many of us remember when we were kids waiting anxiously for the delivery of the mail to see whether that special birthday present from Grandma and Granddad had arrived. And, with sincere gratitude, many of us remember penning a letter to Grandma and Granddad, thanking them for that special birthday present.
Your challenge, if you choose to accept it, is to reduce undeliverable as addressed (UAA) mail by 50 percent. Okay, those weren’t the exact words, but that was the challenge put forward 10 years ago by then-Postmaster General Jack Potter.
At that time UAA mail – undeliverable because of...Read More