In 1963, the ZIP Code was introduced by the U.S. Postal Service as a means to deliver mail faster and cheaper. Fifty years later, this system has grown to provide unforeseen benefits as an infrastructure that enables commerce and organizes information. However, the ZIP Code was not universally accepted at the onset. To overcome skepticism from consumers and mailers, the Postal Service launched a creative outreach campaign led by a character called Mr. ZIP.
The world may be getting smaller, but cities are getting bigger. More than 80 percent of the country’s population lives in urban areas, according to U.S. Census Bureau data.
Fortunately, cities are getting smarter too. Using technology, data, and analytics, cities can implement “smart”...Read More