In 1963, the ZIP Code was introduced by the U.S. Postal Service as a means to deliver mail faster and cheaper. Fifty years later, this system has grown to provide unforeseen benefits as an infrastructure that enables commerce and organizes information. However, the ZIP Code was not universally accepted at the onset. To overcome skepticism from consumers and mailers, the Postal Service launched a creative outreach campaign led by a character called Mr. ZIP.
Whether you live in a bustling city like New York City or Los Angeles, a rural area in the Midwest or Great Plains, or somewhere in between, we all have one thing in common — we’re still using the mail in some way.
Yes, First-Class Mail (FCM) volume has been in decline for several years....Read More