Say you’re about to drive off for vacation in less than 48 hours, but you suddenly realize your license has expired. The nearest DMV office is 15 miles away, the waiting line probably just as long, and there’s just too much else to do to get ready. But imagine now that you can go to your local Post Office, which can handle the renewal right there and then.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More