Traditional addressing systems rely on subjective identifiers like street names and business or residence numbers. These addressing systems have generally offered the U.S. and many foreign postal services an effective means to identify pickup and delivery locations. However, recent technological innovations related to digital mapping have led some to consider the adoption of an addressing system based on geocodes.
Your challenge, if you choose to accept it, is to reduce undeliverable as addressed (UAA) mail by 50 percent. Okay, those weren’t the exact words, but that was the challenge put forward 10 years ago by then-Postmaster General Jack Potter.
At that time UAA mail – undeliverable because of...Read More