Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.
It’s not easy to find something the entire postal community can agree on. But the U.S. Postal Service’s need to replace its delivery vehicles just might get all heads nodding.
Given package volume growth, the Postal Service needs vehicles with increased cargo-handling capacity to replace...Read More