Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.
Credit Amazon CEO Jeff Bezos for bringing drones into the public consciousness with his December 13, 2013, 60 Minutes interview. In what many skeptics viewed as a masterful piece of marketing, he predicted that in the next 5 years, drones would further revolutionize the online retail...Read More