Talk about getting inside the customer’s head. That’s what we did – quite literally – in our most recent research and resulting white paper, Enhancing the Value of Mail: The Human Response. The insights should help companies better understand the effectiveness of physical advertising mail, particularly as compared to digital ad mail.
Here’s a question: What percentage of America’s 30 million companies export?
With global ecommerce topping $1.3 trillion last year, we would understand if you picked the top choice. The answer, however, is 1 percent – considerably lower than all other developed countries – according to the Department of Commerce. And of U.S. companies that do export, 58 percent export to only one country, usually Canada or Mexico.
The U.S. Postal Service is best known for delivering the mail. But did you know it’s also the number one seller of the most widely used type of alternative financial service in the United States? We’re talking about money orders, which function like prepaid checks. The Postal Service sold a whopping 97 million of them with a face value of $21 billion in fiscal year 2014.