Though there has been a steady decline of customers’ usage of First-Class Mail™ over the last decade, writing and sending letters through the U.S. mail used to be very popular ways of letting someone know you cared. For example, many of us remember when we were kids waiting anxiously for the delivery of the mail to see whether that special birthday present from Grandma and Granddad had arrived. And, with sincere gratitude, many of us remember penning a letter to Grandma and Granddad, thanking them for that special birthday present.
A recent post on the blog Dead Tree Edition made an interesting observation: The once-exploding U.S. e-book sales have slowed considerably, according to R. R. Bowker, a marketing research firm targeting publishers, booksellers, and librarians. How can that be? Aren’t we on a preordained path to a digital world?
A leading book on business strategy and innovation claims, “through innovation, business organizations can change the world.”
A 2010 study on global postal innovation by Capgemini states “there is a general tendency among all postal operators to diversify by investments outside their core business (mail, parcel),” especially into the logistics and financial services areas. Among European operators, Poste Italiane, Swiss Post, Deutsche Post DHL (Germany), and Austrian Post, in particular, have increased their share of non-core business.