Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

Helping Cities Get Smarter

The world may be getting smaller, but cities are getting bigger. More than 80 percent of the country’s population lives in urban areas, according to U.S. Census Bureau data.

Fortunately, cities are getting smarter too. Using technology, data, and analytics, cities can implement “smart” projects with the aim of decreasing traffic congestion, cutting pollution, improving infrastructure, and better managing the overall territory of the city. For example, in Kansas City, Internet-connected devices can direct streetlights to dim unless they detect motion, saving energy.

 

The Social Medium of Mail

Browsing and posting on social media sites is a fun diversion and an easy way to keep up with friends. But have you ever considered how visiting and posting to a site helps keep it alive? Your participation is, in fact, vital for the site’s success, even if you never paid a penny to use it.

 

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Thinking about the last time you bought something you saw in an ad, were you spurred by:

Recent Comments

  • 1 hour 42 min ago
    I mailed small envelopes to four friends, they all had cards and a small phone charm in them. 3 people have received their envelopes all with the sides slit open. One person had all the contents...
  • 8 hours 22 min ago
    Please approve an Alzheimer's semi-postal stamp. This disease affects more people than breast cancer and prostrate cancer combined and the issue of this stamp would be a valuable tool in both...

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