Much emphasis has been placed on reducing the Postal Service’s costs in response to its financial crisis. Yet financial viability could come in the form of a balanced approach that both reduces costs and increases revenue. How would a smart business respond to declines in its major products? Would it raise prices where possible in stagnant areas and invest the proceeds into existing or new growth areas? Would it selectively discount products to grow volume in price sensitive segments?
How many times have you checked your Facebook page today? Twitter? Or maybe you’re an Instagram person. Social media is a big part of many people’s lives, and it’s also becoming a common way for customers to contact the U.S. Postal Service.
Customers might use Facebook, Twitter, or...Read More