Much emphasis has been placed on reducing the Postal Service’s costs in response to its financial crisis. Yet financial viability could come in the form of a balanced approach that both reduces costs and increases revenue. How would a smart business respond to declines in its major products? Would it raise prices where possible in stagnant areas and invest the proceeds into existing or new growth areas? Would it selectively discount products to grow volume in price sensitive segments?
After the White House issued an emergency declaration regarding the COVID-19 pandemic in late winter of 2020, many people began working from home. But like others deemed essential, U.S. Postal Service employees continued reporting to work. The mail had to keep moving; critical items such as...Read More