Location, location, location – it’s the mantra of realtors, of course, but is just as important to retailers and service providers, like the U.S. Postal Service. USPS understands the importance of being where people live and shop. It also knows that keeping hours conducive to people’s shopping habits increases customer traffic. Cue contract postal units (CPUs), which the Postal Service uses to supplement its 32,000 post offices around the country.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More