It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.
It’s that time of year again, when we release our Semiannual Report to Congress (SARC) — a twice yearly look at our work that reflects our mission of ensuring efficiency, accountability, and integrity in the U.S. Postal Service.
Through the first six months of this fiscal year, we issued...Read More