You may or may not have noticed the U.S. Postal Service delivers a lot of packages that have a UPS or FedEx label on them. And maybe you’ve wondered what’s up with that? Why would the Postal Service deliver its rivals’ packages?
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More