That ethereal voice was enough for Ray Kinsella to build a baseball diamond in his cornfield in the movie Field of Dreams. But is this approach a sound business model for same-day delivery providers? It seems to be the model they are following: provide same-day delivery in anticipation that customers will eventually consider it standard practice – and actually want it.
As Kermit the Frog sang, it’s not easy being green. Well, Kermit, try achieving corporate sustainability. It’s more than just “going green.” It generally means giving consideration to the environmental, economic, and social impact of a company's business practices.
While it’s not...Read More