That ethereal voice was enough for Ray Kinsella to build a baseball diamond in his cornfield in the movie Field of Dreams. But is this approach a sound business model for same-day delivery providers? It seems to be the model they are following: provide same-day delivery in anticipation that customers will eventually consider it standard practice – and actually want it.
Would you pay more for a postage stamp if the extra money went to support a cause you consider important? Many people would, and do. It’s the idea behind semipostal stamps. You may be familiar with the Breast Cancer Research semipostal stamp, but might not know about its...Read More