No Time like the Present

It’s Christmas in July for the retail industry. Holiday decorations might not hit stores for a few more months, but retailers are now working on their 2015 holiday plans. 

And you can bet that shipping strategies are a big part of those plans. Online sales made up about 10 percent of the $616 billion in holiday sales last year, so shipping plans are a top priority for retailers. In addition, more and more retailers are eyeing the international market, which means cross-border shipping is part of the mix as well.

 

Ad Mail Delivery: The Closer the Better

Are all mailboxes equal? Not when it comes to advertising mail, which seems to invoke three critical factors normally associated with real estate – location, location, location.

It costs the U.S. Postal Service less to deliver mail to curbside mailboxes or neighborhood cluster boxes than to your door. That’s why there’s been talk of possibly eliminating door-to-door delivery as Canada Post has recently announced. But the move could cut more than costs; it could also cut the effectiveness of ad mail, which provides about $16 billion of revenue annually to the Postal Service.

 

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Recent Poll

How important is free shipping when deciding whether to place an online order?

Recent Comments

  • 13 hours 19 min ago
    If a package is too large for my mail box, is USPS obligated to place a package at my door or leave a note/card?
  • 13 hours 39 min ago
    I was recently in Franklin, IN. and went to same po 2 x. Both times I was met with smiling customer caring people who were prompt and answered my questions sincerely and quickly. I never do surveys...

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