Credit Amazon CEO Jeff Bezos for bringing drones into the public consciousness with his December 13, 2013, 60 Minutes interview. In what many skeptics viewed as a masterful piece of marketing, he predicted that in the next 5 years, drones would further revolutionize the online retail industry. Suddenly, drones were on the national radar screen, even though only a few test models were actually flying.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More