It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.
"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds"
Many Americans consider that phrase to be the motto of the U.S. Postal Service, showing the dedication of not only carriers, but the entire postal network to...Read More