It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.
Another holiday season, another massive surge in package volume. This year will be bigger than the last – which was a record-breaking year. It may be an understatement to say the dramatic growth in online shopping continues unabated.
Not surprising, then, that the U.S. Postal Service is...Read More