Ad Mail Delivery: The Closer the Better

Are all mailboxes equal? Not when it comes to advertising mail, which seems to invoke three critical factors normally associated with real estate – location, location, location.

It costs the U.S. Postal Service less to deliver mail to curbside mailboxes or neighborhood cluster boxes than to your door. That’s why there’s been talk of possibly eliminating door-to-door delivery as Canada Post has recently announced. But the move could cut more than costs; it could also cut the effectiveness of ad mail, which provides about $16 billion of revenue annually to the Postal Service.


The Postal Service and Its Obligation

Most people probably don’t know what a universal service obligation is, much less that the Postal Service is bound by one. But a USO, as it’s commonly called, is essential to ensuring that everyone receives the mail service they need. And the Postal Service’s USO is long overdue for updating and clarification, as you can see in our new white paper, Guiding Principles for a New Universal Service Obligation.


Will you be doing your online shopping earlier this season?

For the major express companies, preparation for the next holiday season started right after the last one ended. If you’re one of the many Americans whose packages arrived after Santa did last year, you are undoubtedly glad to hear this. In 2013, an unexpected surge in online orders, combined with winter storms and sparse airplane capacity, resulted in FedEx and UPS missing deliveries for Christmas.



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Recent Comments

  • 7 hours 54 min ago
    Agree that USPS should look for ways to fulfill their responsibilities to those whose bodies have given out in the line of duty after years of being human pack mules. Sadly this companies history...
  • 8 hours 4 min ago
    I run the occupational medicine program for CityMD we have 100 sites in the New york New jersey region and see many USPS injuries in our sites I am looking for direction to a contact who can...

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