It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.
It’s Christmas in July for the retail industry. Holiday decorations might not hit stores for a few more months, but retailers are now working on their 2015 holiday plans.
And you can bet that shipping strategies are a big part of those plans. Online sales made up about 10 percent of the $616 billion in holiday sales last year, so shipping plans are a top priority for retailers. In addition, more and more retailers are eyeing the international market, which means cross-border shipping is part of the mix as well.
The Midwest is the nation’s “breadbasket.” New England has its Patriots. Appalachia loves its bluegrass music. And it never rains in Southern California. We all associate certain things with different regions of the country. Now, it seems, one of those things is mail volume.