It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.
It’s not just baseball diplomacy that is happening between the United States and Cuba. U.S. mail is now flowing directly to the island nation – another major step in the process of normalizing relations between the two countries.
In March, the U.S. Postal Service reestablished direct...Read More