It’s easy to understand the underlying motivation behind the U.S. Postal Service’s digital strategy: use data to make mail a much more powerful marketing and communications tool. Hard copy and digital working together to make each other better. So what if the Postal Service is a little late to the party. At least it has showed up, which, as Woody Allen reminded us, is 80 percent of life.
In the battleground that is last-mile delivery, groceries are the soup du jour. Major players and smaller upstarts are jumping in to test grocery delivery to the consumer’s doorstep. The competition should benefit consumers, if not their waistlines.
One reason for the interest in...Read More