You can’t cut your way to prosperity. It’s a common saying in business circles, particularly in the mailing industry. The U.S. Postal Service has done a good job cutting costs, yet still needs to grow revenue with new products and services.
Indeed, recent reports suggest a sure way for a post to boost revenue is by offering customers a range of innovative products, such as parcels, logistics, banking, insurance, and digital services. Many of our papers have encouraged the Postal Service to explore these kinds of revenue-generating products and services.
Yet diversification doesn’t necessarily mean wandering too far from the mission, or reinventing the wheel. Good ideas can be found close to home, using existing assets. Our most recent paper, Revenue Opportunities for Innovative Mail Services, presented some ideas that could take advantage of the Postal Service’s existing network, brand, excess facilities, equipment, or other assets.
For example, we looked at International Mail Forwarding (IMF), a service that provides recipients a U.S. address from which packages and mail can be collected, held, digitally scanned, or shipped anywhere in the world. This booming business – a current U.S. market of over $1 billion from service and shipping revenue – is expected to grow even more because foreigners need a U.S.-based address to buy online from U.S. companies. Given the Postal Service’s reputation for being secure and trustworthy, and its experience in international delivery, it could grow quickly in the IMF market, our research indicated.
We saw another opportunity in continuity shipping, a service where a consumer agrees to receive merchandise automatically at regular intervals until canceling the shipments. This established and growing segment of the retail industry is an integral part of eCommerce fulfillment because it helps automate merchandise shipment and return. Given the Postal Service’s expansive facility and transportation networks, and experience with parcels, it is in a strategic position to offer continuity shipping services.
These types of products would take advantage of the Postal Service’s existing assets and experience. In addition, they open the door to further innovation and value-added services. Are there other innovative ideas that are similarly “close to home” and worth exploring? Do you think these types of ideas have merit? Is there value in smaller revenue products or should the Postal Service not waste time on smaller projects?