Born between 1997 and 2012, Generation Z (Gen Z) is growing up with endless Internet connectivity and social media as a part of daily life. While this may suggest that Gen Zers are essentially “digital only,” it couldn’t be further from the truth. Despite — or perhaps because of — the pervasive availability of technology, Gen Z values and uses physical mail. What’s more, this generation perceives mail as special and meaningful.
A recent OIG survey of Gen Zers and their parents found that 80 percent of Gen Zers have a positive impression of the Postal Service, and the majority send and receive greeting cards and letters at least several times a year. They also shared that taking the time to handwrite a message and mail a card has meaning and shows they care about their family members and friends. In fact, most Gen Zers surveyed said that they themselves feel happy and excited receiving a card or letter, even more than a video call, email, or text!
Gen Zers also prefer opening packages first before any other types of mail, and more than half said they like receiving advertising mail. These are just two potential areas of opportunity for the Postal Service to explore and innovate in order to increase its engagement with Gen Z, especially as this age group transitions into college and the workforce with changing needs and wants, and growing buying power. All the details are in our latest white paper.
What do the Gen Zers you know or live with think about the mail? Are there any new or different products or services they want to see from the Postal Service? Or if you are a Gen Zer reading this blog, what are your thoughts on the mail?