Born between 1997 and 2012, Generation Z (Gen Z) is growing up with endless Internet connectivity and social media as a part of daily life. While this may suggest that Gen Zers are essentially “digital only,” it couldn’t be further from the truth. Despite — or perhaps because of — the pervasive availability of technology, Gen Z values and uses physical mail. What’s more, this generation perceives mail as special and meaningful.
A lot of things changed in 2020. One was an unprecedented increase in online shopping. People who’d never done it before dove into internet shopping. For those who already shopped online, they shopped more. As a result, the Postal Service, and other parcel delivery companies, quickly adjusted to...Read More