Born between 1997 and 2012, Generation Z (Gen Z) is growing up with endless Internet connectivity and social media as a part of daily life. While this may suggest that Gen Zers are essentially “digital only,” it couldn’t be further from the truth. Despite — or perhaps because of — the pervasive availability of technology, Gen Z values and uses physical mail. What’s more, this generation perceives mail as special and meaningful.
“Every vote counts!” is a common election-time cry to get people to the ballot box, but it took on a whole new level of meaning for the Postal Service last year. During the 2020 general election alone, the Postal Service delivered over 135 million ballots to and from voters.
Prior to the...Read More