Tackling Delivery Delays

More packages and fewer letters to more addresses each year. That’s the daily drill for U.S. Postal Service city carriers and city carrier assistants (CCA), the non-career carriers who make up a growing segment of the workforce.

As we’ve noted in past blogs, customers are feeling negative effects of this changing mail mix. Complaints of late delivery or missed deliveries have increased in some areas.

 

Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.

 

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Recent Comments

  • 1 day 8 hours ago
    Fell victim to this today. Was waiting all day for my package that said it would be here by 8pm, and at 7:55pm got a notification that “front door/driveway was not accessible.” Such a blatant lie,...
  • 1 day 9 hours ago
    I use to love this service but now there are no images and inaccurate information for packages. I receive emails informing me a package was delivered (but it wasn’t), and then I get another email...

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