Tackling Delivery Delays

More packages and fewer letters to more addresses each year. That’s the daily drill for U.S. Postal Service city carriers and city carrier assistants (CCA), the non-career carriers who make up a growing segment of the workforce.

As we’ve noted in past blogs, customers are feeling negative effects of this changing mail mix. Complaints of late delivery or missed deliveries have increased in some areas.

 

Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Yes
54% (54 votes)
No
46% (46 votes)
Total votes: 100

Recent Comments

  • 1 day 6 hours ago
    I'm bothered by this because I know that a person got one of these emails that had a package at his Post Office. How would scammers know that a customer has a package? Tracking system hacked?...
  • 1 day 6 hours ago
    My mail is constantly not being delivered. I will check tracking on a pkg and it will show it was received and sorted and is "out for delivery" but then it doesn't get delivered till...

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