More packages and fewer letters to more addresses each year. That’s the daily drill for U.S. Postal Service city carriers and city carrier assistants (CCA), the non-career carriers who make up a growing segment of the workforce.
As we’ve noted in past blogs, customers are feeling negative effects of this changing mail mix. Complaints of late delivery or missed deliveries have increased in some areas.
The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.
That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.
Data use is critical for all aspects of the U.S. Postal Service’s operations, including determining costs and setting prices. That’s why data systems need to be accurate and reliable.
