Age Matters to Advertisers

Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.

 
Organize our work blog art

How We Organize Our Work

You may have noticed that most of our blogs are based on our recent audit reports, which lets us highlight some of our work and solicit feedback from readers. Stakeholder input often provides ideas for future reports. 

In fact, our ideas for audit work must be balanced between stakeholder requests, projects mandated by law, and discretionary work. Projects mandated by law include last week’s blog on the U.S. Postal Service’s inventory of unused space. 

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Yes
54% (57 votes)
No
46% (48 votes)
Total votes: 105

Recent Comments

  • 2 days 20 hours ago
    I have a package being volleyed back and forth between Fayetteville NC P O and Proctorville NC for days now. My zip code was typed wrong by one number in the last digit. Everything else City,state...
  • 3 days 3 hours ago
    I do believe that USPS is trying, but needs to address some core inefficiencies that plague the system. Here's my personal story as an example. I called to ask a question about my package...

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