Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.
There’s been a lot of talk recently about the Postal Service making changes and “slowing down the mail,” using terms like service standards and service targets. Don’t understand what any of this means? Don’t worry, you are not alone. Shedding some light on this subject is the...Read More