Age Matters to Advertisers

Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.

 
Organize our work blog art

How We Organize Our Work

You may have noticed that most of our blogs are based on our recent audit reports, which lets us highlight some of our work and solicit feedback from readers. Stakeholder input often provides ideas for future reports. 

In fact, our ideas for audit work must be balanced between stakeholder requests, projects mandated by law, and discretionary work. Projects mandated by law include last week’s blog on the U.S. Postal Service’s inventory of unused space. 

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Yes
54% (54 votes)
No
46% (46 votes)
Total votes: 100

Recent Comments

  • 4 days 5 hours ago
    Maybe, but then again the carrier might be on one of his two 10 minute breaks or his 30 minute lunch and your location is the point he takes one of those breaks at. In any case he has a GPS tracker...
  • 4 days 14 hours ago
    It already has that capability. A year ago or so that alert function was enabled for a week or so. Meanwhile 10% or so parcels are mis-coded so that the printed address doesn't match the address...

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