Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.
You may have noticed that most of our blogs are based on our recent audit reports, which lets us highlight some of our work and solicit feedback from readers. Stakeholder input often provides ideas for future reports.
In fact, our ideas for audit work must be balanced between stakeholder requests, projects mandated by law, and discretionary work. Projects mandated by law include last week’s blog on the U.S. Postal Service’s inventory of unused space.
The U.S. Postal Service owns roughly 8,400 properties and leases more than 23,000 others with annual rents totaling more than $800 million. Yet, the Postal Service has “excess space” — property or space not used or needed.
Blame it on the rain. Or the heat, or the snow. Weather, it seems, has an impact on the U.S. Postal Service’s productivity. Geographic regions with extreme climate – other things being equal – have lower productivity than moderate climate regions.
Climate isn’t the only regional factor....
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We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.
But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent...
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The Inspector General (IG) community just added a new bell and whistle to its Oversight.gov website – a whistleblower resource page. The page was launched last week, in conjunction with National Whistleblower Appreciation Day.
Oversight.gov was unveiled over two years ago by the Council...
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To send mail from one location to another, the Postal Service generally has to collect, process, transport, and deliver the mail. These functions are interdependent and the Postal Service has timelines for moving mail from one function to the next. These timelines help the Postal Service process...
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In fiscal year (FY) 2018, 146.4 billion pieces of mail were transported at a cost of $8.5 billion. Surface transportation represented $5.4 billion (or about 64 percent) of the total transportation cost. The Postal Service’s surface transportation includes:
- Postal Vehicle Service (PVS):...
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While package volume has increased over the past few years for the Postal Service, overall mail volume has been declining. To address these declines, the Postal Service launched several strategic initiatives to improve its processing network including:
- A revision of First-Class...
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