Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.
For many rural residents, mail is a lifeline, providing connections with government, commerce, and each other. The local post office offers a community a sense of identity as well as a retail hub that serves a central role, even as rural populations continue to decline. It’s not just an American...Read More