B2C Growing Pains

As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of visibility along the way.

 

Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

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  • 1 week 1 day ago
    I mail packages of dog treats to Brooklyn and Staten Island regularly using Regional Rate Boxes A and B. These boxes are supposed to be delivered within 3 days. A few months ago I had a box that...
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    When you place an order at a fast food restaurant and it is not right do you expect them to shut down also? After all they are 10 feet away much less several states. USPS goes to every address on...

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