B2C Growing Pains

As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of visibility along the way.

 

Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Yes
54% (54 votes)
No
46% (46 votes)
Total votes: 100

Recent Comments

  • 1 day 18 hours ago
    I'm bothered by this because I know that a person got one of these emails that had a package at his Post Office. How would scammers know that a customer has a package? Tracking system hacked?...
  • 1 day 18 hours ago
    My mail is constantly not being delivered. I will check tracking on a pkg and it will show it was received and sorted and is "out for delivery" but then it doesn't get delivered till...

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