B2C Growing Pains

As an online shopper, the world is your oyster. You can pretty much order anything from nearly anywhere in the world for delivery to your home, or in some cases, to wherever you direct the package. And increasingly, consumers are getting these deliveries at a reasonable cost and with plenty of visibility along the way.

 

Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

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Recent Comments

  • 17 hours 9 min ago
    How to help the little guys? Level the playing field......Who knows the deals brokered with Amazon, etc? Just have one price list for ALL customers...Then the playing field is even Go back to the...
  • 2 days 21 hours ago
    the numbers on back of the postal truck is their license plate identifying each truck. postl vechiles mainly your normal postal vechiles do not have license plates like you have on civilian cars.

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