Ad Mail Delivery: The Closer the Better

Are all mailboxes equal? Not when it comes to advertising mail, which seems to invoke three critical factors normally associated with real estate – location, location, location.

It costs the U.S. Postal Service less to deliver mail to curbside mailboxes or neighborhood cluster boxes than to your door. That’s why there’s been talk of possibly eliminating door-to-door delivery as Canada Post has recently announced. But the move could cut more than costs; it could also cut the effectiveness of ad mail, which provides about $16 billion of revenue annually to the Postal Service.

 

We’re Just Askin’

If you’ve rummaged around our website lately, you may have noticed a new tab on our home page entitled Audit Asks. “What is Audit Asks?” you might ask. It’s where you can read about some of our upcoming audits in their early stages and respond to questions that can help us develop more complete and useful audit reports.

Audit Asks is actually an update of our audit project pages, initially launched about 6 years ago to get feedback from our readers. With the new Audit Asks format, we have added some eye-catching graphics and changed our writing style to prompt more feedback.

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Yes
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No
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Total votes: 100

Recent Comments

  • 1 week 10 hours ago
    I mail packages of dog treats to Brooklyn and Staten Island regularly using Regional Rate Boxes A and B. These boxes are supposed to be delivered within 3 days. A few months ago I had a box that...
  • 1 week 1 day ago
    When you place an order at a fast food restaurant and it is not right do you expect them to shut down also? After all they are 10 feet away much less several states. USPS goes to every address on...

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