The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
The U.S. Postal Service has one of the largest federal property portfolios in government. And with good reason. Its facilities support the delivery of mail to over 157 million delivery points.
One of USPS’s major responsibilities is to ensure these facilities are as safe as they can be,...Read More