There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
Who doesn’t like finding a package they ordered online on their doorstep at an unexpected time, like, say, late in the evening just before you turn out the porch light for the night?
Consumers have come to expect quick delivery of parcels, often at odd hours of the day. This new paradigm...Read More