Holiday greeting cards still outweigh e-cards in terms of sentiment and personal touch, recent surveys indicate. Even digital natives say a card in the mail evokes a stronger reaction than a text or email. Yet, each year, fewer and fewer people are sending holiday greeting cards through the mail.
Wouldn’t it be nice to receive only the advertising mail that interests you? Information about products and services you like or want to learn about, and nothing else? And wouldn’t it be nice for advertisers to know more about what recipients think about their ads? Is an offer appealing, but the timing is not right, or is a recipient completely uninterested?
Today’s consumers are a demanding bunch – expecting to get what they want precisely when and where they want it.
These changing expectations are putting the pressure on both brick and mortar retailers as well as online retailers. Pressure grows to deliver goods faster, cheaper, and with more flexibility. Now, customers expect free shipping and overnight delivery or, in some cities, same-day delivery.
It seems same-day delivery might not be fast enough for some. Amazon.com is toying with the idea of delivering packages within 30 minutes – via drone.