Innovation is a hallmark of the digital revolution yet for many companies innovation remains hard. The popular book The Innovator’s Dilemma notes that companies often either ignore a disruptive technology or if they recognize it, they try to manage it like their traditional business. The book says companies need to recognize the disruptive technology and then set up a separate unit to manage it.
Wow, how time flies. Five years ago we launched our first blog as a way to engage stakeholders and solicit input on important postal topics. We haven’t stopped blogging since – 282 and counting (and more than 670,000 views!). A lot has changed in that 5 years – not necessarily for the U.S. Postal Service but in the social media realm.